The Milk Mob is a nonprofit organization whose mission is to optimize the promotion and support of breastfeeding for families in the outpatient sector. The Milk Mob is dedicated to building Breastfeeding Friendly Medical Systems and Communities, through:
- Education of medical staff, providers, and other outpatient community breastfeeding supporters,
- Guidance in the development and sustainment of breastfeeding support networks within medical systems,
- Collaboration of breastfeeding support between hospitals, outpatient medical systems and community institutions for collective impact,
- Provision of educational resources for breastfeeding educators, such as sharing of educational materials, creation of audiovisual media, and tools for community supporters that promote consistent, evidence-based support of breastfeeding dyads.